Listen to your brandin real time
We combine AI and specialized analysts to turn your category's digital conversation into product, communication and strategy decisions.
Nike · Brand monitor
Overview
Mentions
2.4M
+18%
Sentiment
94%
+6%
Reach
18.6M
+24%
Engagement
+42%
Sentiment
- Positive 68%
- Neutral 21%
- Negative 11%
Every source,one platform
Gradia listens across Instagram, TikTok, YouTube, X, LinkedIn and Facebook, unifying every mention where the conversation happens.
A solution for every questionabout your brand
From listening to the conversation to validating your creators: everything you need to understand and grow your brand.
Listen to your brand in real time
Tracking of your brand, category and competitors across every network, with no hashtag needed, by period. Alerts on conversation spikes or reputation crises.
Learn moreNike · Live monitor
Sentiment and mentions
Mentions
2.4M
Positive
68%
Top topic
#quality
@sofia.trendsPOS 96%Obsessed with the new collection 🔥
@critic.dailyNEG 74%The price feels a little steep to me…
@lucia.stylePOS 88%The quality is on another level, honestly
Benchmark against your competitors
How your digital presence evolves against the competition month over month. With sentiment analysis, conversation drivers and comparative benchmarks by social network.
Learn moreShare of Voice
- You 42%
- Comp. A 28%
- Comp. B 19%
- Others 11%
By social network
- InstagramYou lead · 48%
- TikTokThey lead · 33%
- YouTubeYou lead · 51%
@user about Comp. ANEG“Customer service leaves a lot to be desired…”
How they perceive you
Validate your creators and their content
Automatic analysis of your campaigns' audiovisual content. Brief compliance scoring, brand safety detection and feedback for adjustments before publishing.
Learn more
IG · @sofia.style92fit 9.1k
TT · @mar.creates71fit 3.2k
IG · @lucia.ugc88fit 12.4k@lucia.ugc · verdict
88% fit- Mentions the brand in 3s
- Campaign hashtag
- Minimum length 15s
Find the ideal creators
Analysis of creator profiles against your brand's criteria. Audience match, value affinity and brand safety risk detection before you sign.
Learn more
IG · 128KRecommended@sofia.style- Audience aligned with your target
- Premium tone, on brand
- Low activity on Reels
TT · 84KRecommended@mar.creates- High engagement
- Audience outside the age range
- Recent competitor partnership
IG · 212K@lucia.ugc- Real product content
- High affinity with the brand
- Rate above the brief
The smartest campaign starts before it kicks off
Before you brief your agency or creator team, Gradia analyzes what your audience is really talking about in that category — which topics are growing, which messages build support and which trigger rejection, what the competition is doing that works. The brief stops being a guess and becomes a decision based on data.
Campaign · Summer 26
Results
Reach
18.6M
Engag.
9.4%
Interac.
1.2M
Views
4.8M
They loved the down-to-earth tone and the behind-the-scenes
Leading topics
Top postListen to your brand in real time
Tracking of your brand, category and competitors across every network, with no hashtag needed, by period. Alerts on conversation spikes or reputation crises.
Learn moreNike · Live monitor
Sentiment and mentions
Mentions
2.4M
Positive
68%
Top topic
#quality
@sofia.trendsPOS 96%Obsessed with the new collection 🔥
@critic.dailyNEG 74%The price feels a little steep to me…
@lucia.stylePOS 88%The quality is on another level, honestly
Benchmark against your competitors
How your digital presence evolves against the competition month over month. With sentiment analysis, conversation drivers and comparative benchmarks by social network.
Learn moreShare of Voice
- You 42%
- Comp. A 28%
- Comp. B 19%
- Others 11%
By social network
- InstagramYou lead · 48%
- TikTokThey lead · 33%
- YouTubeYou lead · 51%
@user about Comp. ANEG“Customer service leaves a lot to be desired…”
How they perceive you
Validate your creators and their content
Automatic analysis of your campaigns' audiovisual content. Brief compliance scoring, brand safety detection and feedback for adjustments before publishing.
Learn moreIG · @sofia.style92fit 9.1kTT · @mar.creates71fit 3.2kIG · @lucia.ugc88fit 12.4k@lucia.ugc · verdict
88% fit- Mentions the brand in 3s
- Campaign hashtag
- Minimum length 15s
Find the ideal creators
Analysis of creator profiles against your brand's criteria. Audience match, value affinity and brand safety risk detection before you sign.
Learn moreIG · 128KRecommended@sofia.style- Audience aligned with your target
- Premium tone, on brand
- Low activity on Reels
TT · 84KRecommended@mar.creates- High engagement
- Audience outside the age range
- Recent competitor partnership
IG · 212K@lucia.ugc- Real product content
- High affinity with the brand
- Rate above the brief
The smartest campaign starts before it kicks off
Before you brief your agency or creator team, Gradia analyzes what your audience is really talking about in that category — which topics are growing, which messages build support and which trigger rejection, what the competition is doing that works. The brief stops being a guess and becomes a decision based on data.
Campaign · Summer 26
Results
Reach
18.6M
Engag.
9.4%
Interac.
1.2M
Views
4.8M
They loved the down-to-earth tone and the behind-the-scenes
Leading topics
Top postOne platform,everything your brand needs
From the first scrape to the final AI report. Listening, analysis, dashboards and alerts in one place —no spreadsheets, no scattered tools.
Multi-platform listening
Instagram, TikTok, YouTube, X, LinkedIn and Facebook, unified in one place.
Live mentions
live- IG12.4k@sofia.trends
Obsessed with the new collection 🔥
- TT8.1k@marktok
The most anticipated unboxing of the year
- IG2.3k@critic.daily
The price feels a little steep to me…
Automatic AI reports
Presentation-ready insights, generated and delivered at the frequency you choose.
Weekly report
AIThe conversation grew 42% after launch
AI sentiment & topics
We classify every conversation —positive, negative or neutral— and extract the topics driving it.
AI sentiment analysis
Smart alerts
Automatic alerts on spikes of positivity, negativity or unusual mention patterns.
Alerts
Negativity spike detected
+312 mentions · 4 min ago
Volume outside the norm
Normalized · yesterday 18:20
Custom dashboards
Boards we build with you, embeddable and shareable via link.
Mentions · 30 days
+42%Gradia does the work.You make the decisions.
You configure nothing. You interpret no dashboards. We map, analyze, interpret and deliver.
01 · We map
Your brand, category and competitors
We meet to understand your goals and build the report template together. You define what you want to see — we build it.
02 · We capture
Every digital conversation
Gradia monitors social networks, reviews and platforms in real time — no hashtag needed, by period — and processes millions of mentions with AI.
03 · We interpret
With specialized human judgment
Our team of analysts turns data into insights with context. We don't send you a spreadsheet — we tell you what it means and why it matters.
04 · We deliver
Intelligence ready to use
Tailored reports with analysis, benchmarks and action-plan recommendations, ready to present in front of your team.
Built for everytype of team
Gradia adapts to your structure and your goals, with the same standard of analysis in every case.
Marketing agencies
They manage many clients and brands at once.
- Content & Creator Fit for your campaigns
- Brief intelligence
- Performance data analysis and audience intelligence reporting
- Share of voice and modeling for clients
- Custom data solutions
Global brands
Presence across many markets and social networks.
- Data and insights reports by market and language
- Real-time negativity alerts for crisis management
- Share of voice vs. global competitors
- Brand safety for creators and content
Local brands
You want to understand your audience without a data team.
- Understand audiences and high-performance content
- Brief intelligence and support on decisions across every area
- Clear, actionable reports executed by Gradia
Influencers & creators
You need to prove your value to brands.
- Real analysis of communities
- Sentiment and engagement, with data
- Crisis management
- Content & Creator Fit for best-in-class deliverables
Your custom dashboard,we build it with you
You define the widgets that matter and we build the board. Every team sees exactly what it needs, live.
Nike · Brand monitor
Overview
Mentions
2.4M
+18%
Sentiment
94%
+6%
Reach
18.6M
+24%
Engagement
+42%
Sentiment
- Positive 68%
- Neutral 21%
- Negative 11%
Gradia at scale
+100
brands have worked with us
+1.2M
pieces of content analyzed
+7.5M
comments listened to
+150k
creator videos evaluated
+15k
content creators validated
We're not a platform.We're your intelligence team.
The difference between having data and making decisions is human judgment. Gradia gives you both.
A social listening dashboard gives you:
- A mention count with no context for what it means
- Sentiment charts your team has to interpret
- Data nobody has time to analyze in depth
- A generic system that treats every brand the same
- The responsibility of turning data into a decision
Gradia delivers:
- Interpreted analysis with competitive and category context
- Tailored reports built by specialized analysts
- Actionable insights ready to present to leadership
- A template designed with you to see exactly what you need
- Concrete action-plan recommendations based on data
10+
Years of experience in marketing and insights
Gradia's analyst team comes from the world of marketing and brand insights. They're not data analysts —they're strategists who use data. The difference shows in every report.
How we work
- 01We meet to understand your goals and build the report template together
- 02We set up monitoring for your brand, category and competitors
- 03We deliver reports with analysis, context and actionable recommendations
- 04We present the results and support every strategic decision
Start listening toyour audience today
Tell us about your brand and we'll show you how Gradia can transform your social listening. We reply in under 24 hours.