Share of Voice

Understand how much of your industry's conversation your brand owns and how you're seen against your competitors. Compare your presence network by network, track its evolution over time, and discover what's being said, what people think of your competition and where you can stand out.

app.gradialab.com/share-of-voice
How it works
01

Pick brand and competitors

Define who to compare in your industry.

02

Set period and networks

The time span and platforms to analyze.

03

Compare and decide

Presence, perception and conversation, side by side.

What you can do with Share of Voice

Presence vs. competitors

Measure your share of voice against the brands in your sector and track its evolution over time.

What's said about each

Discover what's being discussed in your industry, what people say about your competition and where you can stand out.

Brand perception

Understand how consumers compare and perceive you against the alternatives.

Everything it includes
  • Share of Voice vs. competitors
  • Breakdown by social network
  • SOV evolution over time
  • What's said about each brand
  • Brand perception attributes
  • Industry conversation topics

What you take away

  • Comparative SOV report
  • Perception map vs. competition
  • Highlighted industry quotes

Ideal for

Global brandsLocal brandsMarketing agencies
Use cases

Ready to listento your audience?

Book a demo and we'll show you Gradia with your own data.